Jessica Crabtree

TOP 3 ELEMENTS THAT DRAW THE EYE

1. Contrast
2. Gradient
3. Pattern

The primary goal of art is to draw the eye of the viewer in order to capture their attention, and then focus it on the detail and meaning of the piece. Since this principle is the same whatever medium or genre you work in, it’s good to be familiar with the fundamentals of aesthetics.

Generally, we are most attracted to things that display these elements:

? CONTRAST:
Contrast, next to color, is possibly the most striking feature in visual art. As a rule, the stronger the contrast, and the sharper the dividing edge, the higher the visual attraction.


Photo: interfacelift.com

? GRADIENT:
A smooth gradient from one color to another, or between tints (color > white) or tones (color > black) suggests light and depth. The sense of texture it creates is a powerful and appealing visual element.


Photo: US Fish & Wildlife Service – public domain

? PATTERN:
Patterns – including implied patterns, such as broken lines – create symmetry and direction for visual interest.

They’re found everywhere in nature (a good example is fractals, for instance) and our brains are hard-wired to recognize them – so unless you’re working in something completely abstract, it’s important to work some kind of pattern into every composition.


Photo: Wikimedia Commons

You can take advantage of these simple elements to make any artwork more compelling.

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More on CONTRAST in art: Chiaroscuro