Arkansas Adventures is the new media program of the Greers Ferry Lake & Little Red River Area Tourism Association, the state’s first regional tourism association. For nearly 50 years (or since the infancy of Greers Ferry Lake) the non-profit has served to promote the natural & community attractions of Arkansas’s north central, Ozark & Delta areas through its annual Visitors Guide.
Now, the Association is using digital solutions such as augmented reality & mobile marketing to consolidate the reach of local promotion. The development of co-op programs channel state & local funding into large-scale press coverage, and create a launching pad for communication & education programs to harness the state’s fastest growing industry.
The new WordPress-based website, www.goseedoar.org is the product of a collaboration with the Association in conjunction with regional Chambers & municipalities, with the goal of consolidating accurate regional info and improving visibility & accessibility over a comprehensive media network.
The project includes regional sub-sites, a fully-customized automated taxonomy & filtered member database. It features social media integration and is fully mobile-optimized.